Getty “Gestalt” Interactive Online Game

Tara, from Edelman Seattle for Getty Images, has recently informed me of another Getty Images annoucement. Now through November 3rd, check out the Gestalt game at www.gettyimages.com/rfzone

How it works: Players enter a virtual therapist’s office and select one of three Rorschach inkblots. For each inkblot chosen, 10 royalty-free images appear and players are challenged to find the image contained within the inkblot. After each “therapy session,” players are entered into a daily drawing to win $1,000, and at the end of the promotion, all players who participated will additionally be entered into a drawing to win the fantasy experience of their choice (one winner will select an experience from among six options).

From the press release:

Patterned after Rorschach inkblot therapy designed to reveal deeper meanings, Gestalt engages players in a quick and entertaining game that refreshes their inspiration. After each “therapy session,” players are entered into a daily drawing to win $1,000 as well as a drawing at the end of the promotion to win one of six exciting fantasy experiences:

  • Animal Instinct – Travel on safari in Africa with National Geographic
  • Speed – Attend Formula 1 racing in Monaco
  • London Calling – Attend a major sporting event in London, working alongside one of Getty Images’ top photographers
  • Darwin’s Dream – Visit the Galapagos Islands with National Geographic
  • All-Star Game Blowout – Attend an American All-Star sports fantasy weekend of the winner’s choice
  • Fashionista – Experience Fashion Week in New York City

Responses and Conversations

[...] John over at Syncspeed found a great game on Getty Images.  They’ve turned some of their images into inkblots and you have to figure out which image goes with which ink blot.  A great time waster!  The game is a contest as well, with a daily drawing to win $1,000 and be entered into a contest to win one of six fantasy experiences.  This is a great marketing campaign to get people to come to Getty Images.  Kudos to their marketing department for such a creative and interactive contest! [...]


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